As web designers, we constantly face a challenge that I’d like to discuss here today: how can we grab the attention of visitors coming to our website when in reality, all these visitors are different, have different needs and looking for different information. What would normally be attention grabbing for one audience would cause another to yawn and reach for their blue mountain coffee. So what’s the solution?
The key to grabbing the attention of multiple audiences is to identify the top segments and address them directly so they know you are speaking with them. This is usually done using pictures that they could see themselves in and/or mentioning their job title or their core problems.
On the home page, what we typically like to do is mention the specific industry or job title of the audience and make that area clickable so that they can follow down that road of a customized marketing message.